For Family, For Champion! As the international football tournament continues to advance, national teams from multiple countries have completed their competitive journeys and returned home with honor. On the pitch, athletes give their all for team glory and national pride. Beyond the pitch, what supports every act of perseverance is always the deep attachment to family. As the core automotive brand under CHERY Group dedicated to global family mobility, CHERY Brand has always taken "For Family" as its brand value proposition. Through sports, CHERY Brand builds an emotional bond that transcends cultures, connects millions of families worldwide, pays tribute to every athlete who pursues passion, and wholeheartedly safeguards every warm journey home.
Sports carry a shared passion across the world and provide an ideal platform for the brand to bring global family services closer to local users. During this tournament period, CHERY Brand has adhered to the global philosophy of "In somewhere, For somewhere, Be somewhere." Leveraging a mature business presence across more than 120 countries and regions, the brand has worked with localized subsidiaries, regional operation centers, dealers, and service networks around the world to host a series of offline viewing and engagement activities for local families. From EU countries to major regional markets worldwide, countless local families gathered at these events to share the unique passion of competitive sports. Through football, CHERY Brand has built a bridge across regions and cultures, integrating the spirit of striving on the pitch with the warmth of family and bringing the "For Family" brand value proposition to households around the world. 8 global R&D centers, 36 production bases, more than 2,000 dealers, and over 1,800 service centers form a complete global operation support system, ensuring the smooth rollout of activities worldwide and allowing a family-oriented mobility philosophy to reach users in different regions with precision.